Y : Body, Mind & Spirit – YMCA

I was commissioned by the YMCA Fylde Coast to devise a visual identity for their Body, Mind & Spirit programme, funded by BBC Children in Need. It had to connect with and engage young people between 10-18 years. The challenge was to create a visual presence that positioned their programme as fun, vibrant and youthful. It also, needed to be professional to ensure it appealed to partner agencies such as schools and corporate donators.

Creative Direction, Branding and Design:

Paresh Shankar