Weight Loss – A Lifestyle Not a Diet Programme

Weight Loss – A Lifestyle Not a Diet Programme, disrupts conventional weight loss approaches in favour of empowering readers with an optimal, long term, weight management solution. It is focused on changing beliefs, creating more effective/sustainable eating habits, and taking part in regular exercise. Tasked with bringing the programme to life, I humanised and differentiated it.

Creative Direction, Branding, Design and Illustration:

Paresh Shankar

Product Creation and Email Campaign:

Colin Bell and Paresh Shankar