This is a Green

One of our first self-initiated ventures, filled with numerous challenges and hurdles!

This is a Green all started with two different ideas. One was an idea to produce a green t-shirt. A t-shirt that we intended to be…that’s right, you guessed it. Literally and actually green. A t-shirt that is ethical, eco-friendly and trendy. We were searching for a way to enable people to know more about who produced the t-shirt, where it’s from, the type of energy used and how much carbon was emitted.

The second idea involved a concept of creating an inspiring t-shirt. Using quotations or illustrations that encourage us to think more deeply about life and to feel good about ourselves. We wondered if the quotes that made us feel enthusiastic about life, grateful, and inspired us to make a difference, would have the same effect on other people too. We wanted to use quotations that were quirky and thought provoking. Was there a place for the t-shirt that makes you smile and go “hmmm”?

This is a Green, was created from the ground up, and our goal was to change the way people perceive being green, making it a commonplace. Sometimes people don’t understand climate change and its issues clearly – We wanted to change that. We had hoped our ethos would become a way of life, and a brand experience that is known for being green, honest and understandable.

At the time of launch our approach to transparency and eco-ethical fashion was unique. The label failed to meet our expectations but our learning in the journey was incredible. It is still there as reminder, of what is possible, our sincere endeavour, and a few T-Shirts remain – Grab them while you still can! However, who knows what’s around the corner, we may still turn that dream of two brothers into a reality!

 

Creative Direction:

Paresh Shankar and Vinay Shankar

Art Direction, Design and Website Design:

Paresh Shankar

Writing and Story:

Vinay Shankar