Peak Performance Consultancy
Peak Performance Consultancy had a problem – The current branding, visual identity and online presence didn’t reflect the client’s aspirations. His aspiration was to position himself as a thought leader and authority in his niche of change/personal mastery coaching. The client wanted to leverage his online presence
to attract more clients, leads and to work smarter.
Creative Direction, Branding, Design, Web Design and Video:
Colin Bell and Paresh Shankar
I worked closely with Colin to address his who, why, what and how. Discovered his unique type of coaching, which is based around four primary human concepts: Energy, Mindset, Movement and Fuel. Who he wants to work with, their challenges and how he can help. This was essential to transform his current brand experience, to one that communicates his unique proposition, core message and connects to the varied Peak Performance client base.
The second phase was to develop a range of digital products to showcase the company’s expertise, address potential client problems and create instant credibility. We produced eBooks, webinars, email, video and online courses/programmes. E-commerce and email marketing automation functionality was also integrated into the Peak Performance online platform.
Creating digital assets from Colins’s bespoke coaching services provided an additional revenue stream and a new medium for future products. Most importantly, it offered value to new and existing clients.
“I was in need of developing my brand/website to accurately reflect the work, I was doing and was looking to work with somebody, who would be as invested in the project and development of my business as I am. I didn’t want to work with somebody who would simply take orders, and offer little or no insight, idea or expertise.
Paresh clearly has excellent design ability, mixed with a good understanding of technology and how people view and utilise the various platforms. From the very outset, his desire to know so much more about me, my business, my aspirations etc., was thorough and thought-provoking.
At every stage of the project, Paresh ‘challenges’ ideas and process, with a view to achieving the most effective and appropriate outcomes, resulting in a brand that I am extremely happy with. I have a website that has helped me to represent me/my business accurately and professionally, resulting in very positive feedback and new business.
I would not hesitate to recommend or refer you to anybody looking for exceptional creative ideas and strategy. You exceeded my expectations on this project, and have done so on subsequent projects for me. You will continue to be a part of my business/brand development. Thank you, for over delivering.”
Colin Bell, Founder, Peak Performance Consultancy